As a renowned Web Designing & Internet marketing service provider, we always try to build websites with SEO in mind.
A great website design is important for online business success. The website must have a fair online visibility to get more web traffic & for that your website should be search engine friendly.
You simply need to follow some basic SEO principles and good content development practices. Here we mentioned some great web designing tips that can lead you to a more search engine friendly web design without sacrificing your creativity and style:
- Create Search Friendly URLs
Search engine friendly URLs can easily crawled by search engines. The best URLs contain keywords that help describe the content of the page & it really helpful for keyword ranking.
Don’t use such CMSs that use automatically generated numbers and special code for page URLs.
- Use unique & informative Title tag <title> for all web pages
Put your page title within a title tag, as this will inform the search engine that it is your page title. Try to add at least one keyword into the title. The web designer may be able to create a template that forces web masters to put the title between the title tags.
- Use Heading Tags Properly (with important keywords)
Make good use of heading tags in your web page content, they provide search engines with information on the structure of the HTML document, Use the <h1> tag for the main topic of the page. Make good use of <h2> through <h6> tags to indicate content hierarchy and to delineate blocks of similar content and try to use some important keywords inside the Heading tags.
- Use Search Engine friendly Content
Content is King for search engine now-a-days and it is what the search engines feed on. When designing a website follow a proper structured for content (headings, paragraphs, and links).
Many Sites with very little content tend to struggle in the search results.
- Site Navigation should be Search Engine Friendly
Using Flash for navigation on your website can be bad news if you aren’t aware of how to make Flash objects accessible and web-crawler-friendly, so better to avoid using flash.
- Don’t Neglect Image Alt Tag
Search engines consider alt attributes and take them into count when determining the relevancy of the page to the keywords a searcher queries. It will be used in ranking image-based search engines like Google Images.
So, you must use image alt tags for all images in website & make sure that all of your alt attributes are descriptive. All images need alt attributes to be 100% W3C-compliant, but many comply with this requirement by adding just any text like alt=” “.
No alt attribute is better than inaccurate alt attributes.
- Try to Place Scripts Outside of the HTML Document
Search engines love well-formed, clean code. Clean code makes the site easier to crawl & index, and can be an indicative factor of how well a website is constructed. Following W3C standards also almost forces you to write semantic mark-up, which can only be a good thing for SEO.
- Don’t duplicate the anchor text on your links too much
A certain amount of duplication is expected, especially if you are linking to a main page such as your home page. But, try to avoid duplicating any links as much as you can. The web designer is responsible for navigation for the most part, and so should be wary of duplication.
- Block Pages You Don’t Want Search Engines Crawl & Index
There could be pages on your site that you don’t want search engines to index. These pages could be pages that add no value to your content, such as server-side scripts. These web pages could even be pages you are using to test your designs as you are building the new website (which is not advised, yet many of us still do). Don’t expose these web pages to web robots. You could run into duplicate content issues with search engines as well as dilute your real content’s density, and these things could have a negative effect on your website’s search positions.
- Put two of your important keywords in bold or strong tag
Choose some important keywords from your web content and put them in bold or strong tag. Using the bold or strong tag in content is going to be helpful for the web pages SEO.
- Use Informative & Unique Meta Data of all web pages
Most effective & important – Page titles, descriptions, and keywords should be unique. Every page should have its own set of Meta data. It appears when a person searches your website in search engines. So Meta data must be unique & descriptive.